Monday Money Maker™
Monday Money Maker: Every Monday morning, subscribers receive an email that includes concise concepts on how to increase cash flow, generate recurring revenue, grow business, and maximize employee and management teams.
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Recent Monday Money Makers
Example Week A
Food for Thought: Brain Teaser
You have 3 matchsticks. How can you convert them into a number 6 without breaking them into pieces?
Be a Jack of All Trades…
Yes, your read this bullet correctly. Be a jack of all trades and a master of none ONE. Continue to spend most of your time on your core competency, but understand the ins and outs of everything that it relates to. To be a master of your trade, you don’t need to be an expert in its ancillary areas, but you do need to have a working knowledge of how they tie into the whole.
Start with a Problem
When was the last time you asked one of your customers about their particular pain points? Start with the problems that they’re facing and work backwards to optimize your product or service around the solution.
Focus on Existing Content
Most marketers understand that producing lots of content helps to build traffic for their business. However, many marketers focus only on creating new content and fail to realize that some of the content that they already have is worth repurposing. Use current content to its fullest potential by determining what has worked well in the past and update it with new visuals, perspective, and optimize how it will be distributed based on historical data.
The most important rule to management is consistency. You need to be consistent before you can be effective. Reward and discourage behaviors fairly and treat every member of your team equally. To deviate from consistency is to stray from managing effectively.
Example Week B
Burn Bridges to Succeed
Oprah Winfrey once said, “One of the hardest things in life to learn is which bridges to cross and which bridges to burn.” If you’re not as successful as you’d like to be, stop looking for new bridges to cross and consider burning a few of the old ones.
They Will Choose You
People do not choose options, they choose people. This is why first impressions are eternal. Manage the effect that you have on your clients and customers. Saying less works and simple points penetrate. Never mind words – people will remember you by the way that you present yourself and act.
Dale Carnegie said that 15% of your financial success is due to technical knowledge and 85% is due to skill in human engineering. Your personality and ability to lead people will ultimately determine how far you will succeed within your career.
Aligning Tactics and Strategies
To get somewhere, you need to know where you’re going. When it comes to starting a business, many new entrepreneurs get lost in the tactics, completing task after task and feeling like they’re accomplishing something when in reality, their overall strategy might not make sense in the big picture. You need a clear vision, story, and mission statement. You should understand who your business serves, the problems that it solves, and the branding strategies that will deliver the best messages. These are the types of components that should dictate your daily tasks.
Personal and Professional Goals
Identifying professional goals for individual employees is something that is often conducted through annual reviews and quarterly check-ins. This is obviously an important thing to identify, but understanding their personal goals is too. Helping employees that you manage in achieving all of their goals is not only important for career development and productivity, but also for overfull job satisfaction and enjoyment to work with.
Example Week C
Treat everyone with common courtesy, regardless of their position or title. If you want respect from others, you need to show it first. As Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
What You’re Selling
The heart of your business is the products and services you’re selling. It’s imperative that they are worthy of the promises that you’re making and the brand that you’ve created.
Identify the Clients that Will Waste Your Time
Most of us focus on finding our ideal clients, not our “non-ideal” clients. Before determining what kind of clients you want to attract, determine who you don’t want to attract. This will help narrow your marketing and will save you and your business time and money.
Improve Just a Little Each Day
Growth doesn’t happen overnight. Make small improvements every day and change will occur over time. Soon enough, your productive habits will compound.
All Things are Temporary
Good times and bad times are temporary. When things are good, enjoy every moment. When things are bad, just know that you’ll get through it. Remind yourself that it’s just a rough patch. Our lives are full of twists, turns, highs, lows, and a lot of surprises. Enjoy the journey.